In celebration of the LGBTQ+ community and diversity, Apple has announced two new Pride Edition Apple Watch bands as well as a new 2021 watch face.
Apple is launching two new Pride Edition bands for the Apple Watch, along with a new Pride Edition watch face for 2021. Since 2016, Apple has been showing support for the LGBTQ+ community through the release of Pride Edition Apple Watch bands. The latest announcement coincides with International Day Against Homophobia, Transphobia, and Biphobia (IDAHOBIT) and comes just ahead of Pride Month.
Last year, Apple released the Pride Edition Nike Sports band for the first time, along with a new Pride Edition sport band. However, the company has made a Pride Edition watch face available since 2018. The release of Pride Edition accessories is only one of the ways that Apple looks to offer support for communities and organizations. For example, the company also works with (RED) to routinely release a range of Product(RED) devices, including an Product(RED) iPhone 12 and Apple Watch.
May 17 is IDAHOBIT, and to celebrate diversity within the LGBTQ+ community Apple has announced a new Pride Edition Braided Solo Loop band along with a matching watch face, as well as a new Pride Edition Nike Sports Loop as well. Both bands are available to order via the Apple website starting today and are due to go on general sale from May 25. The Pride Edition Braided Solo Loop starts at $99 and is compatible with Apple Watch SE, along with Apple Watch Series 4 and newer models. The Pride Edition Nike Sports Loop comes in at $49, and is compatible with Apple Watch Series 3 and newer.
A Closer Look At Apple’s 2021 Pride Edition Accessories
The Pride Edition Braided Solo Loop features colors taken from the different Pride flags. For example, the light blue, pink and white threads in the band represent the transgender and non-binary communities. It also comes in twelve lengths to help ensure buyers secure a perfect fit. The Nike Sports Loop features the six traditional rainbow colors as well as reflective yarn for use at night. The 2021 Pride Edition watch face is due to roll out as part of an upcoming software update and supports App Clips, allowing users to more quickly access the watch face on Apple Watch devices runnning a minimum of iOS 14.3. In addition, lifting the wrist or turning the Digital Crown results in a swirling effect on the display.
The release of Pride Edition products and watch faces is only part of Apple’s approach to support the LGBTQ+ community, as it also offers financial support and works with a wide range of advocacy organizations as well, including PFLAG National, GLSEN and ILGA World. For such a high profile company to be so visibly and consistently supportive of the LGTBQ+ community is incredibly important. It also allows Apple’s LGTBQ+ community customers to showcase their pride while supporting a brand they enjoy using.
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